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Tyres designed for high levels of performance

Throughout their life.

The defining feature of MICHELIN tyres: "Performance made to last"

Motorists regularly ask themselves two questions about their tyres: "Am I safe with my tyres?" and "When should I change my tyres, to be sure that I am safe?

"Performance made to last" is the illustration of MICHELIN’s commitment to ensure you a long and safe driving experience from the first to the last mile, meaning until the legal wear limit (1) (2). Which means that you change your tyres less often, saving money and help you to reduce your impact on the environment. It’s a win-win: a win for you and a win for the planet.

Excellent longevity with high levels of performance, from the first mile to the last (2)(3)

"Performance made to last" epitomizes MICHELIN’s innovative spirit: it is the fruit of thousands of hours of research and rigorous testing.

Our experts have conducted countless test drives in the most extreme conditions to ensure that our products' performance stays high over time for a safe and more enjoyable ride in the long run.

In other words, performance like braking, traction, grip, and handling(5) is made to last until the legal wear limit (1).

MICHELIN tyres are designed for high levels of performance throughout their life

MICHELIN tyres are designed for high levels of performance throughout their life

"Performance made to last" in a nutshell

Durability, performance and cost saving.

The longevity of MICHELIN tyres
Combined with high levels of performance over time
Allow motorists to use their tyres for a long time and avoid early replacement,
Save money and reduce tyre waste

Tyres wear out but safety must last

Tyres start to wear out as soon as they’re fitted and the performance changes over time.

With "Performance made to last", which is an integral part of MICHELIN tyres’ genetic makeup, you can maintain a short braking distance even at the legal tread wear limit. (4)

(4) External tests performed in June 2021 by TUV SUD Product Service, at Michelin’s request, between 80 and 20 km/h on MICHELIN Primacy 4+ 205/55 R16 91V and competitor tyres fitted to a VW Golf 8. See full mention in the footer.

The innovation behind "Performance Made to Last"

Overall, 27 technologies fuel "Performance made to last".

Here is an insight into some of the technologies behind "Performance Made to Last":

  • Max Touch Construction – for better Longevity: it maximizes the tyres’ contact with the road and distributes forces evenly for longer tread life and optimal performance.

  • U-Shape Grooves – for better Wet performance: the void ratio increases as the tread wears down, ensuring higher water evacuation.

  • P-Edge – for better Snow Performance: it helps the grooves gain volume as the tyre wears down, increasing edge density and improving grip in snowy conditions.

There is no doubt that there is a MICHELIN tyre that meets your needs. Find yours!

Discover some of our tyres with "Performance made to last".
Find the right tyre for your vehicle
Find a tyre
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Envisioning performance in the long run

At MICHELIN, we stand for a more sustainable mobility for our customers and the environment. That's why MICHELIN set out the challenges of 100% sustainable tyres by 2050.

We act in every stage of the tyre’s life, from design and production to distribution, usage, and recycling.

By avoiding early replacements with "Performance Made to Last", by reducing the consumption of energy, CO2 emissions and raw materials involved in manufacturing new tyres, we improve the tyre’s environmental footprint.