At MICHELIN, innovation is the creation of new value which is recognized by our customers. It has played and will continue to play a key role in the Group’s growth and performance. Putting innovation at the heart of our strategy is a firm conviction of ours: innovation, whatever its source, is the main driving force of our development, competitiveness and sustainability.

One of the main lines of MICHELIN's strategy is to use technology and innovation to make its products and services stand out, so that it can consolidate its leadership and meet its customers' needs as effectively as possible.

More than 20 years ago, the Group achieved a major breakthrough that made its tires more energy efficient. Today, it is the global leader in low-energy tires and a trailblazer in the functionality economy, which consists in selling services or the use of a product rather than selling the product itself.

Bold advances in technology are the key to MICHELIN's success and the company intends to remain the most innovative company in its sector. The goal is to innovate better and faster so that it maintains its lead over the competition and delivers solutions that are increasingly effective and competitive, and perfectly suited to the challenges of mobility.

Because we believe that mobility is essential for human development, we are innovating passionately to make it safer, more efficient and more environmentally friendly. Our priority and firm commitment is to offer our customers uncompromising quality. Because we believe that all of us deserve personal fulfillment, we want to enable everyone to do his or her best, and to make our differences a valuable asset. Proud of our values of respect for customers, people, shareholders, the environment and facts, we are all sharing the adventure of better mobility for everyone.

Michelin Group presentation

For any query regarding the MICHELIN Mobility Innovation Challenge, please write to a MICHELIN mentor of your choice, Click here, to know more. You may also write to us at innovationchallenge@michelin.com

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