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Michelin Introduces the New Michelin Primacy 4 ST in India

Safe When New, Safe When Worn

Michelin today announced the availability of its MICHELIN Primacy 4ST tyres in India. True to its mission of sustainable mobility, this latest update of the popular PRIMACY range, the new  tyre is a reference in tyre safety.

After three years of development, this tyre provides a high level of performance on wet roads. Going with its tagline of “Safe when new, Safe when worn (1)”, MICHELIN Primacy 4ST tyres respond to the customers’ need for long lasting performance with exceptional braking results from new until it is worn (down to the level of the tread wear indicator) even when tested in the most demanding wet conditions. Thanks to the use of latest generation elastomers, the new MICHELIN Primacy 4ST tyre delivers a very high level of grip from the first to the last kilometer. To achieve this level of grip, the tread pattern has been optimized with a new design that reveals squarer and less tapered grooves.

Mohan Kumar, Executive Vice President Michelin India said: “We are delighted to bring MICHELIN Primacy 4ST tyres to India. Michelin  is committed to deliver long lasting performance from the first to the last kilometer. This new range will provide motorists with the pleasure of driving without compromising on performance, safety and longevity. Several Michelin patented technologies have been combined to provide this range  with very high performance levels due to a new rubber compound, and tread  pattern  that has been optimized to offer a high performance levels at the end of the tyre’s life.”

For Silent And Comfortable Ride (2)
The Evergrip Technology provides outstanding wet grip, thanks to a new tread pattern that provides >50% of additional grooves to evacuate more water (when new and when worn) compared to the previous generation tyre. New rubber compounds, stronger and more consistent bonding of rubber and silica ensure uniform energy dissipation of the tyre when in contact with the wet road for improved comfort. THE 2nd generation Silent Rib Technology provides a quiet, ride thanks to inter-locking bands between tread blocks that minimize air pumping sounds  as the tyre is rolling.

Excellent Wet Grip
MICHELIN Primacy 4ST offers an excellent level of performance in braking on wet roads. When compared to competitor tyres in wet conditions, the new MICHELIN PRIMACY 4ST tyre brakes, on average, 2.3m shorter than its direct competitors and when tested in a worn condition, the tyre brakes 5.2m shorter than the average of the competitor tyres (3)

The new MICHELIN PRIMACY 4ST tyre also simplifies the reading of its wear level. In addition to the presence of a traditional tread wear indicators on the shoulder, it has a MICHELIN marking at the bottom of the tread grooves. These two methods allow users to quickly and simply identify the level of wear of their tyres.

The new MICHELIN PRIMACY 4ST tyre is a concrete demonstration of the Michelin Group’s strategy: consumers must be able to drive safely, throughout the life of the tyre, right down to the legal wear indicator of 1.6 mm. Designed for hatchbacks, entry-level to premium sedans and cross-overs, MICHELIN PRIMACY 4ST is already OE homologated by Mercedes, Volkswagen, Toyota for certain models in specific markets across the world.

Technical Specifications:
(1) WORN condition: tyres tested at 2mm remaining tread depth, just before the 1.6mm legal removal . The lifespan and mileage of a tire depends of a combination of factors: its design, the driver’s habits, the climate, the road conditions and the care that's put into the tires. Michelin recommends that you check your tyre pressure monthly, along with looking for any signs of damage. Consult your Michelin authorized tyre dealer with any doubts upon inspection
(2) Interior noise testing at 50-70kph   and comfort assessment at 30-50kph, conducted by TUV Rheinland Thailand Ltd, on Michelin’s request, in January 2018, on dimension 225/50R17 on Honda Accord. Comparing Michelin Primacy 4ST versus four other premium brands of tyres (figures represent the average of the 4 other premium brands). Reference: TUV Rheinland Thailand Ltd, Technical Report No. 1203053370 001
(3) Wet braking test 80 to 0 kph, conducted by TUV Rheinland Thailand Ltd, on Michelin’s request, in 1H 2018, on dimension 225/50R17 on Honda Accord Comparing  NEW and WORN Michelin Primacy 4ST versus five other premium brands of tyres (figures represent the average of the five other premium brands). Reference: TUV Rheinland Ltd, Technical Report No.1203053370 001

Michelin, the leading tyre company, is dedicated to enhancing its clients’ mobility, sustainably; designing and distributing the most suitable tires, services and solutions for its clients’ needs; providing digital services, maps and guides to help enrich trips and travels and make them unique experiences; and developing high-technology materials that serve the mobility industry. Headquartered in Clermont-Ferrand, France, Michelin is present in 171 countries, has more than 114,000 employees and operates 70 production facilities in 17 countries which together produced around 190 million tires in 2017. (www.michelin.com)

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