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Competition is innovation

We love winning races. But what's even better about racing is putting our tyres to the test. The gruelling punishment of the world's most difficult races lets us push our tyre technology to the limits.

Racing since the beginning our roots in motorsports

MICHELIN has been racing since 1891, just a few years after the company was founded. We're the only tyre manufacturer to have won events and titles in all of motorsport’s major disciplines over a period of the last four decades. Racing consently feeds our design and development programmes, pushing the boundaries of our technological innovation. It allows us to develop tyres that win races and then bring that progress back to road – to consumer cars. That philosophy led us to develop MICHELIN Total Performance. We reconcile conflicting design goals to create tyres that excel in a variety of conditions.

Michelin’s commitment to motorsports

" We must not forget about another vital ingredient, and that is passion: (...) “the passion that we share with our partners who have exacting demands, plus the passion that helps us to rise to the challenges that we face on the ground, weekend after weekend, across the globe. Not to mention the pride that comes with winning.”

- P. COUASNON, Director, Michelin Motorsports

Bring it on

MICHELIN loves a challenge. Many racing disciplines have single tyre suppliers, but we prefer racing in series with competing tyre makers, like Le Mans.

We love to prove our mettle and show the incomparable performance of our tyres. We also love an interesting technical challenge that will push us to innovate, like the new FIA Formula E series, which is dedicated to the development of sustainable technologies. It's especially important in this case, as Formula E prepares us for MICHELIN's next century of innovation.


Our current programmes :

Dakar Rally

European Le Mans

Asian Le Mans Series

TUDOR United sportsCar Championship

Formula E

European Rally Championship

Rally Challenge

Le Mans 24 Hours


24 hours

United SportsCar


World Endurance

Championship (WEC)

World Rally

Championship (WRC)



Dominate the road with MICHELIN Pilot Sport and Latitude Sport tyres

  • Michelin

    Pilot Sport 3 ST

    Designed for driving pleasure with excellent longevity and safety in both wet and dry conditions.

  • Michelin

    Pilot Preceda 2

    Designed for Asian needs. It combines ultimate sport performances with maximum safety and comfort

  • Michelin

    Latitude Sport 3

    Enhanced driving experience with ultimate comfort & silence for on-road usage SUVs.

What gives us our edge?

With MICHELIN Total Performance, our tyres deliver the multiple characteristics that high-performing cars need to reach their full potential – on the track or on the road.