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Make motorsport closer to road tyres: Michelin and Audi

Find out why Michelin and Audi have been collaborating on on-road endurance racing since 2000.

Race car on the road

With our partner Audi, we work every year to develop the best car for Le Mans 24 hours, pushing tyres to their limits.

When we talked about super sport cars, we immediately think about high speed. The speed has three effects on driving: it decreases the stability of the car, increases shock impacts and generates tyre distortion. Therefore grip, comfort and safety are drastically reduced. That is exactly where Michelin and Audi partnership has led to great improvement over the passenger car category.

All the technologies developed through this successful partnership are then directly transferred to our road tyres.

  • The Dual-compound technology and the Asymetric tread-pattern: used on all our high performance tyre line such as Latitude Sport or Pilot Sport, this compound allows an exceptional grip on both wet and dry road.
  • The Twaron belt of our pilot sport range used highly-density fiber to provide superior high-speed stability
  • The BAZ technology avoids tyre distortion at high speed by distributing equally the tread pressure and maximizing the area of rubber in contact with the road.

One crucial factor that can make you win or lose an endurance race is the number of pit stops that is to say the number of time you have to go back to the stands to change your set of tyres for example. Reducing the number of stops is thus a critical issue. In 2013, it was one of the success factor of Audi against Toyota at the 24 hours of Le Mans. We have been able to reduced tyre usage by 20% over the last 2 years.

For you, this means every high performance Michelin tyres like Latitude Sport, Pilot Sport or Primacy ranges have seen their durability multiplied by two.

“That benefits done for the track filters down to the road cars. It is something I feel every day because I don’t drive only the Michelin on the circuit, I actually drive on them on my daily car as well. You have the confidence that the same methods, the same professionalism and same desire to be the best are here on the race track and the road.”

Allan McNish, Winner of the 2013 Le Mans with Audi-Michelin

Unlocking the potential of the Audi R8 V10 Biturbo

In our approach to show the real potential of our expertise in high performance tyres, we work closely with renowned tuners such as MTM or APR. Tuning is not about disrupting the balance of performance. It is about increasing and optimizing them, keeping these performances accessible to the casual driver. Thus, the tuner must adapt the axles, the brakes and the tyres to the mechanics and the transmission fitted. Here we come with our high performance tyres and specially the Pilot Sport range providing the best road holding for high performance cars.


The Audi MTM R8 V10 Biturbo is an Audi R8 converted to rear-wheel drive (full front-wheel drive has been abandoned). This radical change in transmission requires huge engine preparation. With a compressor, the V8 has a total power 766 horsepower with a predicted top speed of over 360 km/h.

Michelin and Audi working together for the future

Audi and Michelin partnership is unique. Not only because of the numerous victories we won together but due to the constant desire of innovation that leads us toward successes.
In 2006, the Audi-Michelin team became the first to win an on-road endurance race with a diesel car. In 2012, we became the first to win the Le Mans 24 Hours with a hybrid prototype fitted with a new street soft conventionally sized tyre.

Audi and MICHELIN: Innovation as a successful driver

“From a tyre development standpoint, the technical demands for the Audi R18 e-tron quattro-turbo-diesel–flywheel hybrid prototype present new challenges that expand our understanding of how tyres perform at the extremes.”

Karl Koenigstein, Michelin North America motorsports technical team leader.

Dominate the road with MICHELIN Pilot Sport and Latitude Sport tyres

  • Michelin

    Pilot Sport 3 ST

    Designed for driving pleasure with excellent longevity and safety in both wet and dry conditions.

  • Michelin

    Pilot Preceda 2

    Designed for Asian needs. It combines ultimate sport performances with maximum safety and comfort

  • Michelin

    Latitude Sport 3

    Enhanced driving experience with ultimate comfort & silence for on-road usage SUVs

What gives us our edge?



Bringing multiple performances together with innovative technologies to deliver the total performance all drivers need-that’s MICHELIN Total Performance.