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Get the latest news from Michelin India

Michelin, the world’s tyre technology leader, has been awarded the ISO 9001 and ISO/TS 16949:2009 Quality Management System Certification for its manufacturing facility located near Chennai, Tamil Nadu by UTAC (Technical Union for the Automobile, Motorcycle and Cycle Industries).

Mr. Atul Renavikar, Director, Michelin India Manufacturing plant said, “Our commitment to quality, innovation and technical performance is relentless and continuous.  The ISO 9001 and ISO/TS 16949 certification applies to companies that contribute added value and quality to manufactured products. This certificate demonstrates strict adherence to highest quality standards that Michelin is synonymous with across the world.”

The ISO TS 16949:2009 certification awarded to Michelin India encompasses development of a quality management system that exemplifies that the plant is demonstrating continual improvement, emphasising defect prevention and reduction of variation and waste in the supply chain. The ISO TS 16949:2009 certification also ensures the organization meets the needs of customers and other stakeholders, while meeting statutory and regulatory requirements related to the product, enabling the company to do business with automotive OEM customers.

UTAC is recognised as one of the world's most reputable certification organisations and contributes to the development of industrial standards (IEC, ISO). UTAC has been designated as an Organisme Technique Central (OTC - Central Technical Body) by the French government with responsibility for centralisation and monitoring of inspections.



Michelin, the world’s tyre technology leader, today announced the launch of its second Michelin Green Guide in India. The Delhi, Agra and Jaipur Green Guide edition is the second in the series, following Chennai (Tamil Nadu) edition in early 2013. The guide encourages travelers from across the world to explore the rich heritage and culture of diverse India.

“After launching the Green Guide to Chennai and Tamil Nadu, we wanted to add another edition which would reflect the rich culture and heritage of India. It is impossible to tell India’s tale without talking about the magnificent art and architecture of the Mughal era. Hence we came up with Delhi, Agra and Jaipur- the golden triangle with an added perspective on sustainable tourism. At Michelin, our core mission is to enhance mobility around the world not only through innovative Michelin tyres, but also through our flagship mobility assets such as the Green Guide” Said Cynthia Ochterbeck, Editorial Director of Michelin Travel Partner.

“India offers a dynamic mix of cultural and historical elements in its unique travel destinations. Across a broad spectrum of remarkable sights from the coasts to the Himalayas, India offers an abundance of trip-of-a-lifetime opportunities, for local and international travellers alike. We hope that with the second edition of the Green Guide coming to India, we can contribute our share to the rapidly evolving tourism market in the country” she added.

The brand new Michelin Green Guide Delhi, Agra & Jaipur encourages travelers to discover northern India’s Golden Triangle, with an added perspective on sustainable tourism. This Green Guide proposes itineraries for exploring the vestiges of the short-lived city Fatehpur Sikri, spotting tigers on a jeep safari in Ranthambore National Park, and experiencing the local colour at Pushkar’s annual camel fair and of course, marveling at the Taj Mahal.

Michelin’s celebrated star-rating system for attractions, detailed maps and recommendations for restaurants and accommodations will help travelers experience the best of the region. Recommendations for places to eat and stay, including those linked to sustainable tourism like trails at off-beat locations, visits to organic farms, bio-diversity protection, and descriptions of the enduring ways of life, culture and heritage that are community based, and environmentally friendly highlight the guide.

The Kindle version of the Michelin Green Guide “Delhi Agra Jaipur” is now available at


MICHELIN, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tyres for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment and trucks. It also offers electronic mobility support services on and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has 111,200 employees and operates 67 production plants in 17 different countries. The Group has a Technology Center in charge of research and development with operations in Europe, North America and Asia. (

Michelin India also hosts an active and passionate community on our Facebook page.

For further information, please contact:

Michelin India

Hiranmay Choudhury

Mobile: +91-964-380-4233



Michelin, the world’s tyre technology leader, today launched the internationally acclaimed premium range SUV tyres in India, the MICHELIN Latitude Sport 3. Offering an uncompromising safe and silent ride, the tyre helps the company further strengthen its product portfolio in India that offers more driving pleasure and maximum performance for the discerning Indian owners of SUVs and CUVs.

The new Latitude Sport 3 (LS3) is the third generation of Latitude on-road SUV and CUV tyres in the Michelin line-up. The design of the new tyre conveys an image of power and control and is capable of supporting the vehicle weight and driver expectations with enhanced safety performance, while delivering outstanding grip on all types of on-road surfaces.

LS3 stops 2.70 meters shorter on wet roads with 4% improvement in dry braking and is more fuel efficient because of 25% reduction in rolling resistance than the previous generation tyre*. The tyre provides high level of comfort and maximum torque transfer when braking or accelerating, thus improving steering precision.

LS3 features a unique tread pattern with variable tread blocks ensuring a silent and comfortable ride. The tyre also uses an innovative tread compound with the latest generation of elastomers for greater longevity and a 2 ply casing to provide enhanced strength. LS3 leverages Michelin Total Performance, the company’s technology strategy to develop tyres capable of simultaneously delivering superior levels of performance in the key areas of safety, fuel efficiency, grip, longevity and performance.

Mohan Kumar, Commercial Director, Michelin India said “We are delighted to bring the iconic Latitude Sport 3 tyres to the Indian market at a time when demand for premium SUVs in India, is growing.  Latitude Sport 3 will cater to the tech savvy and upwardly mobile consumer, who wants a dynamic and luxury performance, with practicality of everyday use.

The Latitude Sport 3 has already been selected and certified by the world's leading car manufacturers to factory-equip their flagship models, such as the new Porsche Macan and BMW X5. Available nationally at Michelin premium dealerships the Michelin Priority Partners and the Tyre Plus network, the tyre will be offered in 4 sizes to equip the widest possible number of SUVs/CUVs already on the road like Audi Q7, Porsche Cayenne among others, in the first year of its sale.


MICHELIN Latitude Sports 3 Specifications in India


** Available in Latitude Sport || *Comparison with the previous generation MICHELIN Latitude Sport conducted by TÜV SÜD in 2013 on 235/65 R17 tyres on wet roads.

Michelin, the world’s leading tyre technology leader, today announced the availability of its passenger car tyres on India’s leading online marketplace platform, Snapdeal via its countrywide authorized dealerships. Along with quality guaranteed fitments, Michelin branded tyres are now closer to the Indian consumer through easily accessible dealers


In three or four simple steps, a consumer can now easily place an order online to purchase Michelin tyres from an authorized dealer and request for fitment at a time and place of their choice. On the Michelin brand page at Snapdeal, the Tyre Selector will help a customer find the best fit tyre for a vehicle. Once the tyre choice is confirmed, the customer can select the closest Michelin authorized dealer for the purchase and to book a tyre fitment appointment. The consumer has the option of same day free fitment, as well as access to exclusive offers on services like alignment and balancing. All passenger car tyres sold through Michelin authorized dealers on Snapdeal are guaranteed by Michelin.


“As part of our initiative to redefine the way tyres are bought and sold in India, we are pleased to bring this unique opportunity to our Indian consumers via Snapdeal,” said, Mohan Kumar - Commercial Director of Michelin India. He added, “Snapdeal with its large subscriber base and pan India reach has been an obvious choice. We believe this new channel will augment our existing distribution and enable our dealers with a parallel sales pipeline. For consumers, this would mean a quality guarantee on the fitment process, which is critical for tubeless tires”


Badal Malick, Vice President, Omni Channel, Snapdeal said, “We are excited to partner with Michelin to offer the most seamless experience to our customers for tyre purchase and fitment. Our recently launched omni channel platform ‘Janus’ will deliver the convenience of online product discovery and offline installation services at the nearest location. We are confident that this unique first-of-its-kind service for this category, will deliver real value for our customers.”


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Michelin, the leading tyre company, is dedicated to sustainably improving the mobility of goods and people by manufacturing, distributing and marketing tyres for every type of vehicle. It also offers innovative business support services, digital mobility services and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in 170 countries, has 112,300 employees and operates 68 production plants in 17 countries. The Group also has a Technology Center, responsible for research and development, with operations in Europe, North America and Asia. (


Michelin India also hosts an active and passionate community on our Facebook page.


For further information, please contact:

Michelin India

Hiranmay Choudhury

Mobile: +91-964-380-4233