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Safety initiatives

From international awards to road safety initiatives in INDIA

MICHELIN road safety global partnership and awards

  • Michelin was one the first signatory of the Global Road Safety commitments in 2011 and the Decade of Action for Road Safety 2011-2020 launched by the United Nations.
  • Road Safety Award in New York after investing EUR 6 Million worldwide to support road safety initiatives.
  • Co-Founder of the the Global Road Safety Initiatives (GRSI) with the IFA (International Automotive Federation), the world’s largest joint commitment of private sector resources toward road safety in low- and middle-income countries.

MICHELIN safety initiatives in India

In India, Michelin has established an innovative partnership with the foundation of PVR Cinemas, PVR Nest as part of its CineArt “Steer to Safety” Program to educate and empower children about road safety. Through this platform, children learn how to prevent and/or manage in emergency situations on Indian roads.

Michelin India-PVR Nest CineArt “Steer to Safety” program is one of India’s largest Road Safety Program and an initiative with an experiential and innovative cinema-based medium to sensitize school children to promote road safety. This program positions school children at the centre-stage as proactive citizens, influencers and change agents of tomorrow.

Till 2014-15, the Michelin India-PVR Nest program has reached out to over 260,000 children, from over 200 schools in the National Capital Region through 550+ workshops, formulating 40 Road Safety Clubs. The initiative has also produced 10 original films on Road Safety scripted, filmed and edited by the children.

Over the last two years, the Michelin India-PVR Nest CineArt Steer to Safety Program has also received industry recognition at platforms such as Times Now & Maruti’s Road Safety Mission Awards’ 2014 and International Road Federation.

Over the years, this partnership has been endorsed by some prominent names in India, such as:

  1. Arts and theatre personalities
    Renowned Hindi cinema actors - Lara Dutta-Bhupathi, Vivek Oberoi, Kunal Kapoor etc.
    Acclaimed director- Amol Palekar, Mr Shoojit Sircar, Nagesh Kukunoor, Ms Sanjna Kapoor etc among others
  2. Representatives of the India and French governments
    Shri Nitin Gadkari, Hon’ble Minister of Road Transport & Highways and Shipping, Smt Meenakshi Lekhi, Member of Parliament and Ambassador of France to India His Excellency Mr Francois Richier.
  3. Educationists:
    Mrs Shyama Chona, Ms Annapoorna Sehgal and Ms Smita Bharti

With creative and technical partners, Michelin in India will continue its focus on educating and building leadership of youth to enable sustained responsible societal road safety behavioural pattern in the targeted group.

2014 3 Winners of Michelin India & PVR Nest's CineArt Steer to Safety

  • Racing Racing by St. Mark's School, Meera Bagh

  • World of Umbrellas - Apeejay School, Pitampura

  • Sorry Son - Bal Bharti Public School, Rohini

We are delighted to partner with Michelin India to create awareness on the issue, amongst children, who are the future of the nation.

Mrs Selena Bijli, Trustee of PVR Nes

This is a unique concept in itself. There is nothing better to educate and equip young minds with the right knowledge. I feel happy to be a part of such an innovative event.

Shri Shyam Benegal, India’s renowned film director and screen write

Road safety is at the heart of Michelin mission. India has a particular resonance for us as the rate of road accidents is among the highest in the world. The Steer to Safety programme with PVR Nest is a wonderful initiative to help us enable young people to help spread the critical message of staying safe on the roads.

Ms Rebecca Lee, Communications & Brand Image Michelin Director for Africa, India and Middle East"