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MICHELIN Latitude Sport tyres

Experience and feel the best performance for your SUV

What is a sport car?

Some years ago, sport cars were reserved only to sedans and MICHELIN was already taking the lead for high performance tyres in that category. Developing such tyres for high performance sedans is right at the heart of what we do. Our Pilot Sport range of tyres belongs to decades of success in the most prestigious competition such as Le Mans, WRC and F1.

With the development of SUV sport cars, today, four-wheel-drive sports SUVs are among the most premium cars you can find on Indian city roads. The best SUV have now more than 550 horsepower, making them strong competitors to the Top10 sport sedans. Cars have come a long way in 40 years!

And so have tyres. As we did with sports sedans, our high performance tyres for SUVs release the potential of these high performance cars. In 2015, we launch the MICHELIN Latitude Sport range of tyres, inspired by our close partnership with the world best car manufacturer like Porsche, BMW and Audi.

The Porsche Macan and Michelin, queen of the road

Forty years ago, Porsche was a pure sports car manufacturer. Today, the car maker has included a four-wheel-drive SUV product line. The Macan S has 360 horsepower alimented by a V6 engine. It can goes from zero to 100 km per hour in just 4.4 seconds. Few SUVs will pin you in your seat the way this one can.We are proud to be helping our partner Porsche to achieve it as part of been Porsche’s Worldwide Cooperation Partner since 2002. Our MICHELIN Latitude Sport 3 tyres are the only ones which truly highlight and empower the high performance of this sport SUV. That is why we were chosen as exclusive global OE partner during the first 6 months. Just as all SUVs are not the same, performance tyres aren't either.

"We set very high standards for our OE suppliers and our design team has worked very closely with Michelin’s engineers and test drivers to ensure the performance of the tyres matched our high expectations for the Macan. Michelin was the first manufacturer to have its tyres homologated for the Macan, and at this moment is the only tyre manufacturer to have every type of tyre validated for the car. This is testament to the quality of the company’s products and highlights the importance it places on research and development."

Michael Haupt, Lead Engineer at Porsche AG

Audi Q3, king of the road with MICHELIN Latitude Sport

The Audi Q3 is all you are looking for: a SUV mixing luxury and comfort with a fair bit of off-roading too. Powered by a 4-cylinder TDI engine of 2.0 liters (inspired from Le Mans), the Audi Q3 can accelerate to 100 km/h in only 8.2 seconds and reach a top speed of 230 km/h.

Audi and Michelin share a lot in common. Same passion for mobility: “Here today, there tomorrow”. Same passion for environment, both dedicated to reduce CO2 emissions. Same passion for development, ensuring the evolution of cars and tyres and repeating it every year at Le Mans. Same passion for testing, providing you the best driving experience, every day.

The MICHELIN Latitude Sport is a unique tyre derived from our motorsports know-how, where Audi plays an important role Specially designed for sport SUVs and directly inspired from our Pilot Sport range, this tyre is made for Audi Q3.


* MICHELIN Latitude Sport 235/55 R17

Dominate the road with MICHELIN Pilot Sport and Latitude Sport tyres

  • Michelin

    Latitude Sport 3

    Enhanced driving experience with ultimate comfort & silence for on-road usage SUVs

  • Michelin

    Latitude Sport

    Ultra high-performance SUV and Crossover tire that offers sport performance capabilities via excellent dry grip.

  • Michelin

    Latitude Tour HP

    A premium on-road SUV tyre for maximum comfort and longevity.