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The new MICHELIN ENERGY™ XM2, India’s first tyre with True Balance of Performance

Made to deliver the best performance on Indian roads, MICHELIN ENERGY™ XM2 offers a perfect match of fuel saving, safety and longevity
03.20.2012

New Delhi, March 20, 2012: Michelin, the world’s leading automotive tyre manufacturer, today announced
the launch of its latest passenger car tyre, the MICHELIN ENERGY™XM2, a new design dedicated to
improving fuel saving, mileage and safety.

In a country like India where traffic is very heavy, road networks are either under construction or needing
repair, and distances between the city and the countryside are long, drivers can rely on Michelin innovation
to give them a tyre that provides them the benefits of strength, longevity, fuel savings and safety – all in
one tyre. Designed specifically for compact and mid-sized passenger, MICHELIN ENERGY™ XM2 targets the
mass market, a fast growing segment that requires the highest level of safety for the lowest total cost of
ownership.

Compared to a previous generation Michelin Energy tyre, the new MICHELIN ENERGY™ XM2 uses less fuel
thanks to an 8% reduction in rolling resistance, lasts up to 15% longer (fewer tyre replacements), and stops
1.7m shorter.

With the added robustness of the new MICHELIN ENERGY™ XM2, users will be guaranteed a true Balance of
Performance for Indian roads and conditions of use.

Speaking at the launch, Mr. Thom Clark, Managing Director, Michelin India, said “India is becoming
increasingly mobile and vehicle parks are swelling through first-time car purchases, expected to grow CAGR
of 62% in next 5 years. India is a significant market for the MICHELIN ENERGY™ XM2 as it is aimed at the
compact and lower-mid size passenger car segment, which represents the majority of the car market in
India. The new MICHELIN ENERGY™ XM2 is the most recent tangible illustration of the performance
balance that is the hallmark of all our tyres. The strength of the new MICHELIN ENERGY™ XM2 lies in the
fact that it delivers three benefits – mileage, safety and fuel saving – at the same time, without
compromising on any other performance benefit – what we call the balance of performance.”

At Michelin, our objective is to bring advanced and relevant technologies to India for better on-road
performance.” He added.

The new MICHELIN ENERGY™ XM2 incorporates IRONFLEX technology for a unique combination of strength
and flexibility. Coupled with an optimized casing design, the new tyre is better able to absorb and
effectively dissipate peak stresses generated when it comes into contact with any type of road hazard. The
new formulation of micro resilient tread compound provides a firm grip with the road surface which helps
to reduce the braking distance and thus contributes to reducing accidents and improving safety. This tread
compound also lasts longer giving more mileage potential.

With its commitment to the environment, Michelin’s Green X marked tyres have met stringent standards
for rolling resistance, which leads to reduced fuel consumption and lower CO2 emissions.

The latest Michelin technologies from its global Research and Development activities have been designed
into the new Michelin ENERGY™ XM2, from Alternating Bridging, Micro Adaptive Compound and Silica
technology, to give the best performance for fuel saving, longevity and safety.

As part of Michelin’s commitment to provide innovations that give relevant solutions to its consumers, the
Michelin Energy XM2 tyre was put to two separate tests on the roads of New Delhi & Mumbai. Held over a
period of 4 months, the new Michelin Energy XM2 was tested against a previous generation Michelin
Energy tyre as well as leading competitor brands. The findings clearly showed that the new technology
introduced in the Michelin Energy XM2 dramatically improved its longevity on the roads. It gives 28% more
mileage than a leading competitor.

The new MICHELIN ENERGY™ XM2 will be available in sizes ranging from 12 to 15 inches prices ranging
from Rs. 2475 up to Rs. 6075.

Examples of vehicles for which the new MICHELIN ENERGY™ XM2 would be an ideal fitment include but are
not limited to:

MICHELIN ENERGY™ XM2 will replace ENERGY™ XM1 series to become the ideal choice and a new standard
for the owners of lower-mid sizes and entry level passenger cars, who demand tyres which are economical,
safe and durable.

About Michelin India:

Michelin is dedicated to sustainably improving the mobility of goods and people by manufacturing and
marketing tyres for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles,
earthmovers, farm equipment, trucks and the US space shuttle. It also offers electronic mobility support
services, on ViaMichelin.com, and publishes travel guides, hotel and restaurant guides, maps and road
atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has
around 111,000 employees and operates 70 production plants in 18 different countries. For more
information, please visit our website: www.michelin.in

For further information, please contact:
Ila Chhabra Sheetal Singh/ Anubha Prakash / Aman Kapoor
Michelin India 20:20 MSL
Mobile: +91 9873037330 Mobile: +91 9891462813/ +91 9958002883 / +91 9717502323
ila.chhabra@in.michelin.com sheetal.singh@2020msl.com/
aman.kapoor@2020msl.com

 

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