Michelin’s first ‘TyrePlus’ store in Haridwar

Michelin’s first ‘TyrePlus’ store in Haridwar

Expands distribution network through State-of-the-art concept store

Dealership Name: Sachdeva Enterprises
Owner Name: Mr. Pankaj Sachdeva
Total Area: 3200Sq feet (approx)
Services being offered: Wide range of Tyres, Alloys, Batteries, Car Accessories, Car interior cleaning, Oil Change and Auto Electrical Jobs

Haridwar, May 6, 2011: Michelin Tyres, the world leader in tyre technology announced the launch of its concept store ‘TyrePlus’ in Haridwar today, which will also be the first branded retail experience to be offered by any player in the industry. Through this new touch point at Sachdeva Enterprises; Michelin will bring to the city a state-of-the art retail experience for consumers. The opening ceremony was attended by Mr. Chandan Thakur, National Sales Manager - Passenger Cars and Light Trucks, Michelin India and Mr. Pankaj Sachdeva, Owner Sachdeva Enterprises along with other officials & guests.

The TYREPLUS store is located centrally at the premium location of Sri Ram Nagar, Haridwar. Spread over a total area of around 3200 sqft, the showroom has a pleasant ambience and an innovative display of Tyres and accessories. It also has a workshop, fully-equipped with latest machinery to handle all tyre and vehicle related services, an exercise undertaken by Michelin Tyres for all its TYREPLUS outlets across the world. The store has a strong team of 12 executives all trained in required technical skills. As part of the TYREPLUS Programme, Michelin would also provide the team with scheduled trainings encompassing product, soft and management skills etc.
Speaking at the inauguration, Mr. Chandan Thakur, National Sales Manager, Michelin India said, “The Indian auto industry is witnessing tremendous growth. With many car makers lining up their offerings for Indian buyers, the market is expanding rapidly and so do the opportunities for us. Michelin continues to launch new products, expand the distribution network and work towards strengthening the partnerships with OE manufacturers in India. This new launch is a step in strengthening our distribution network.”
“TYREPLUS is an addition to Michelin’s initiative of innovative distribution programs that aim to enhance retail experience for customers. Haridwar is an important industrial town in Uttarakhand and has seen rapid development attracting many important industrial houses to set up manufacturing facilities in the area. Through our innovative retail point TyrePlus we are confident that the concept will appeal to the consumers in this city”, he further added.
Also present at the occasion, Mr. Pankaj Sachdeva, said, “Our association with Michelin goes back to 2009 and we feel that Michelin makes world quality road mobility products available to discerning customers in India. TyrePlus in Haridwar will cater to provide world class services and products to the consumers in the city.
With the Haridwar TyrePlus, Michelin has reached a network of eleven TYREPLUS outlets in India located across the country – Tirupur, Pune, Faridabad, Vijayawada, Madurai, Bangalore, Thane, Ahmednagar, Jaipur and Surat.
TYREPLUS, supported by Michelin, a worldwide leader in tyres and mobility, is the automotive service network provider of high quality products and preventive maintenance services for cars at affordable prices. Under the one-stop-shop concept, TYREPLUS offers a variety of quick automotive services helping customers to minimize the time and money involved in maintaining their vehicles.

About MICHELIN

Michelin is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tyres for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment, trucks and the US space shuttle. It also offers electronic mobility support services, on ViaMichelin.com, and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has around 111,000 employees and operates 70 production plants in 18 different countries.
For more information, please visit our website: www.michelin.in

For further information, please contact:

Ila Chhabra
Michelin India
Mobile: +91 9873037330
ila.chhabra@in.michelin.com

Sheetal Singh/Anubha Prakash
20:20 MSL
Mobile: +91 9891462813/ +91 9958002883
sheetal.singh@2020msl.com
anubha.prakash@2020msl.com