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Michelin launches Michelin Caravan to raise awareness of its radial truck tyre innovations and benefits
The travelling “Michelin Caravan” in its first leg will touch 22 cities in a period of six months06.30.2011
Press Release
FOR IMMEDIATE RELEASE
Jaipur, June 30, 2011 – Michelin Tyres, the world leader in tyre technology, is rolling out its messages on the benefits of its radial truck tyre technology through an event-on-wheels concept. Known as the Michelin Caravan, the fully-branded Michelin truck will tour the length and breadth of the country, using the power of storytelling and song to share the advantages of Michelin’s truck tyre radial technology.
Michelin, the company that invented the radial tyre in 1946, wants to share the clear benefits of its range of radial truck tyres designed for Indian road conditions. Feedback received from Michelin customers in India confirms that their vehicles need fewer tyre changes, run longer, and uses less fuel. Also, with the onset of the monsoon season in India, having the right tyres will play an important role in providing improved grip for better control. These are tangible benefits to the fleet owners, and Michelin’s aim is to ensure this information is clearly communicated to fleet owners and drivers.
Speaking on the occasion, Mr. B Kumar, National Sales Manager, Michelin India said, “At Michelin, we are committed to ensuring constant improvement of Indian mobility in the long term. Our objective is to drive and lead ‘Radialisation’ in the Indian Truck and Bus tyre segment. This is important for us as we are convinced that Michelin radial truck tyres deliver fuel efficiency, safety and longevity benefits, thus providing newer and better value products to the Indian consumer and helps driving his costs down.”
He further added, “India is an important market for us and we will continue to expand here. With the Caravan reaching Jaipur, we aim to reach out to our revered customers in the commercial vehicle segment and educate them about choosing the right radial tyre, improving vehicle efficiency and at the same time ensuring substantially lower running cost.”
Jaipur has emerged as a major commercial hub of the region. With the growing commercial activities in the city, the opportunities in heavy vehicle segment have also grown. As Jaipur acts as a connecting center for its surrounding cities, the need to educate the fleet owners about the benefits of radial tyres was inevitable.
As the country’s road infrastructure progresses, it offers many opportunities for improvements both in the transport of people and goods and in road safety. These improvements would be driven in particular by a market shift towards radial tyres and superior quality tyres such as those manufactured by Michelin.
Today customers are demanding more efficient logistics and supply chain. The use of Michelin radial tyres not only helps save fuel but also runs longer thereby reducing the ‘cost per kilometre’.
About MICHELIN
Michelin is dedicated to sustainably improving the mobility of goods and people by manufacturing and marketing tyres for every type of vehicle, including airplanes, automobiles, bicycles/motorcycles, earthmovers, farm equipment, trucks and the US space shuttle. It also offers electronic mobility support services, on ViaMichelin.com, and publishes travel guides, hotel and restaurant guides, maps and road atlases. Headquartered in Clermont-Ferrand, France, Michelin is present in more than 170 countries, has around 111,000 employees and operates 70 production plants in 18 different countries. For more information, please visit our website: www.michelin.in
For more information, please visit our website: www.michelin.in
For further information, please contact:
Ila Chhabra Sheetal Singh/ Anubha Prakash
Michelin India 20:20 MSL
Mobile: +91 9873037330 Mobile: +91 9891462813/ +91 9958002883
